Puscha is a wooden cow: a toy or a decorative element. Based on an archaic model, its typology is deeply enrooted in Switzerland’s cultural memory, as following excerpt from Plasch Brandun’s book Das Museum St. Hippolytus (1999) describes: «A wooden cow: boys chose to run their own ranching during the spare time, following their parents’ example. First wooden cows had to be procured by carving the desired forms from a piece of alder. Only with a pocket knife one was able to instill a soul to animals of all ages. Calves, cows and of course a breeding bull, obtained all their own look. One of the boys, certainly the most capable, was elected as a judge: because when someone raised a quarrel, one had to conciliate. The smartest boy became a cattle dealer and an other was appointed to produce paper money. Latter however was not aloud to keep own cows: certainly to prevent a conflict of interest. The paper money (20, 100 and 1’000 CHF), each one a unique copy, was drawn by hand and put in circulation.»