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Ciambella is composed of a turned ash base and a spinned and anodised aluminium bowl, proposed for Alessi’s new office collection. The aim of my project was to take an anonymous, everyday object – a bend cake mould – to liberate it from its original function and re-combine its different elements wholly or partly to create a new product. Thus, a new shape has actually been created that does not seek to be absolutely new but recharge the current moment from the stocks of cultural memory.